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Noisy Restaurants Actually Influence How Diners Order, New Study Says
In recent years, plenty of studies—many of them conducted by Oxford University’s Charles Spence—have surfaced on how sound can affect how food tastes, with loud noises making food taste blander. (Research even suggests that we can attribute bad-tasting airplane food to the loud noise of the cabin—although that's clearly not the whole story.) But beyond affecting how food tastes, can the music in a restaurant also affect what we order? A recent study from the University of South Florida suggests that might be the case… and not in a subliminal message, order the $75 surf-and-turf sort of way.
Instead, researchers found that simply raising or lowering the volume of ambient music in a restaurant led people to order unhealthier or healthier food.
According to the study, billed as the first “to look specifically at how volume dictates healthy vs. non-healthy food choices” and published in the Journal of the Academy of Marketing Sciences, since volume has been proven to impact heart rate and arousal, softer music’s calming effect makes diners more conscious of what they order, resulting in a healthier meal. On the other hand, louder music increases stimulation and stress which drives unhealthy, comfort food choices.
To prove this theory, researchers used a café in Stockholm, Sweden. Items on the menu were coded as “healthy,” “non-healthy,” and “neutral.” The restaurant then played a loop of various genres of music at alternating volume levels of 55 decibels and 70 decibels. During the experiment, 549 items were sold in total—295 during the softer music and 254 during the louder music—and researchers found that 20 percent more customers ordered something unhealthy when the music was louder. The number of non-healthy items jumped by 10 percentage points during the times of louder music (from 42 percent to 52 percent), while the number of healthy choices dropped 7 percentage points (from 32 percent to 25 percent).
Though this research suggests that restaurant patrons might want to be more mindful of how the setting—and specifically, the music—affects their eating decisions, Dipayan Biswas, the marketing professor at USF’s Muma College of Business who led the study, also suggested a potentially more devious ramification. “Restaurants and supermarkets can use ambient music strategically to influence consumer buying behavior,” he said in a statement announcing the findings. Sounds like a heavy metal doughnut shop could do killer business!
Corn, also known as maize or our good old ( Bhutta/Makkai/Challi ) in Hindi, ‘ Mokka Jonnalu ‘ in Telugu, ‘ Makkacholam ‘ in Tamil, ‘ Cholam ‘ in Malayalam, ‘ Musukina Jol a’ in Kannada, ‘ Makkai ‘ in Gujarati, ‘ Makai ‘ in Marathi and Punjabi and ‘ Butta ‘ in Bengali. Corn is a large grain plant which is said to have originated in Mexico and Central America. Though viewed as a vegetable, it is actually a food grain. The leafy stalk of the plant produces ears, which contain the grains known as kernels. For every kernel on the cob, there is a strand of silk. The white and yellow kernels are most popular, but today, corn is available in red, brown, blue and purple also. The white and yellow hybrids are known as butter and sugar corn which contain both kinds of kernels. This cereal is known for its pleasant taste and its versatility. Baby corn is available in cans or jars in the supermarkets and is used in Asian cooking. This grain is generally available in summer and can be
Gerard Paul September 11th, 2020 Cookware , Grilling & Outdoors Aluminum foil – sometimes incorrectly called tin foil – is a thin, prepared sheet metal made of aluminum, often used in cooking (and food storage!). Although it may seem a little dull at first glance (especially on its dull side), aluminum foil has quite a fascinating story behind it. Many incredible things occurred before it became a staple in the modern kitchen. In this post, I'll discuss the various events that led to the aluminum foil revolution, and highlight the continued importance of this seemingly mundane material in our lives. Aluminum Foil What Is Aluminum Foil? Aluminum foil is a thin sheet of metal foil or metal leaf composed of an aluminum alloy containing roughly 92–99 percent aluminum. It usually has a thickness between 0.0002 to 0.006 inches, but its width and strength vary greatly based on the intended application. Just some of those applications include: Manufacturing thermal in
This Strawberry Cream Pie. Full of fresh strawberries and cream cheese, it gets an additional boost of flavor from instant pudding mix! Serve this at your next get-together, and watch it disappear! Strawberry Cream Pie 1 (9-inch) graham cracker pie crust (pre made is okay) 1 container (16 oz.) fresh (or frozen) strawberries, washed and hulled 4 tbsp. sugar 4 oz. (half of an 8 oz. pkg.) cream cheese, softened 1 pkg. (3.4 oz.) vanilla flavor instant pudding mix 1 pkg. (3.4 oz.) strawberry creme instant pudding mix 2 cups whipped cream or whipped topping, divided Additional sliced strawberries for garnish Place the 16 oz. of fresh strawberries in a food processor with the sugar. Cover and pulse a few times until the berries are finely chopped. Add the cream cheese and pulse until blended. You may need to scrape down the sides. Place the mixture in a large bowl. Add both of the dry instant pudding mixes to the bowl and stir until thoroughly combined. Gently fold in 1½ cups of the C